Why use marketing database?
database marketing allows a businesses to segment and target its marketing efforts in a cost-effective manner, whilst improving efficiency and profit margins.
effective database marketing creates more sales by providing information that allows companies to identify and exploit new market opportunities, as well as attracting new customers.
Improves marketing communications
accurate data increases the quality level of communications with customers’ existing and potential, allowing a company to massively improve its chances of building lasting customer relationships.
Improve product development
with the successful implementation of a customer database, a business will be able to gather regular and up-to-date information that can be used as market research to identify where improvements can be made and where customer needs are not being met. This information can then be used in product development through by integrating conclusions derived from the research into the design of a new product.